PHILADELPHIA, PA — pharosIQ has launched a new data-as-a-service offering aimed at helping businesses track buyer activity as artificial intelligence increasingly changes how corporate purchasing decisions are researched and made.
The product, called atlasIQ Intelligence DaaS, is designed to provide sales, marketing and revenue teams with structured engagement data derived from first-party research activity rather than traditional intent-data models.
The launch reflects a broader shift underway in the business software industry, where vendors are seeking alternatives to digital tracking methods that have become less effective as buyers move research and evaluation activities into AI-powered and privacy-focused environments.
pharosIQ argues that many conventional intent-data platforms rely on inferred signals, web tracking and third-party data sources that provide only partial visibility into buyer behavior.
The company’s offering instead focuses on first-party engagement data intended to show how organizations evaluate products, compare vendors and form purchasing groups.
According to the company, the platform provides account-level intelligence, contact-level engagement information, buying-group visibility and engagement-scoring capabilities that can be integrated into customer relationship management systems, marketing platforms, data warehouses and AI-driven workflows.
The service is targeted at enterprise and mid-market organizations seeking to improve sales targeting, demand identification and go-to-market execution.
Chief Executive Officer Jeffrey Rokuskie said the launch is intended to address changes in how B2B purchasing decisions are made as AI tools become part of the buying process.
“As buyers shift research and evaluation into AI-driven environments, traditional intent models built on inferred or probabilistic activity are losing relevance fast,” Rokuskie said.
The company also positions the platform as a tool for identifying competitive evaluations, tracking changes in research intensity, understanding business problems driving purchasing activity and monitoring buying activity across global subsidiaries.
Chief Marketing Officer Anna Eliot argued that organizations need new methods for understanding market behavior as AI becomes more deeply embedded in information discovery and vendor evaluation.
“They need a new approach to understanding market behavior, one built on observable first-party engagement intelligence rather than fragmented probabilistic assumptions,” Eliot said.
The launch places pharosIQ into a growing segment of the sales and marketing technology market focused on delivering data that can support both human decision-making and AI-assisted revenue operations as businesses adapt to changing buyer behavior.
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