PHILADELPHIA, PA — CampusESP has launched an artificial intelligence platform designed to automate family support and administrative tasks for colleges and universities, positioning the company to capitalize on growing demand for AI tools in higher education amid staffing constraints and rising service expectations.
The Philadelphia-based company, which serves more than 450 colleges and universities, said its new ESP Sense platform embeds AI capabilities directly into existing CampusESP workflows rather than requiring institutions to adopt separate systems.
The launch comes as higher education institutions face increasing pressure to improve student and family engagement while managing budget constraints, workforce shortages, and heightened scrutiny over technology spending.
The first product released under the ESP Sense platform is a Family AI Assistant that provides automated support to prospective and current families through institutional portals. The system draws on existing university content, including events, emails, posts, and approved webpages, to answer questions and provide guidance.
CampusESP said the assistant was tested at 25 institutions, generating more than 9,000 interactions from approximately 3,000 users. According to the company, 85% of participating families indicated that AI assistance would be a valuable source of information.
“Higher education doesn’t need more AI tools. It needs AI that actually works inside the systems teams already depend on and delivers measurable value from day one,” CEO and Co-founder Dave Becker said.
The platform also provides administrators with analytics on usage patterns, satisfaction levels, and frequently discussed topics, allowing institutions to identify information gaps and emerging concerns among families.
CampusESP plans to expand the platform with additional AI-driven capabilities, including tools that analyze institutional data, monitor content accuracy, recommend updates, and assist with creating communications.
The company’s strategy reflects a broader shift across higher education toward embedding artificial intelligence into existing operational systems rather than deploying standalone applications, as institutions seek to improve efficiency without adding administrative complexity.
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