KING OF PRUSSIA, PA — Radial Inc. has partnered with compliance software provider RetailReady to expand its business-to-business fulfillment capabilities as brands increasingly sell through marketplaces and retail partners instead of their own websites.
The partnership aims to help brands manage retailer compliance requirements, reduce chargeback risks and accelerate expansion into wholesale and marketplace channels, the company said.
The move comes as consumer purchasing habits continue to shift toward third-party marketplaces. Radial research found that 44% of consumers make their first purchase from a new brand through a marketplace, compared with 21% who first buy directly from a brand’s website.
“As brands scale, they need operational consistency across every channel where they sell,” Shauna Bowen, Radial’s executive vice president and chief digital and transformation officer, said in a statement.
The partnership adds retailer compliance and operational intelligence capabilities to Radial’s existing fulfillment network, which supports direct-to-consumer, retail, wholesale and marketplace channels.
For brands, expanding into additional sales channels often creates operational challenges, including differing retailer requirements, electronic data interchange configurations and routing guides. Failure to meet those requirements can result in costly chargebacks and delays.
Under the partnership, brands will gain automated compliance workflows, root-cause reporting and audit trails intended to reduce chargeback exposure. The companies also said clients will be able to manage direct-to-consumer and B2B fulfillment from a single inventory pool and use standardized onboarding processes to launch new channels more quickly.
“Compliance is often one of the biggest operational barriers to profitable channel expansion,” RetailReady Chief Executive Elle Smith said in a statement. “Together with Radial, we’re helping brands pursue new opportunities confidently.”
The announcement comes as Radial prepares to rebrand as Paxon later this year and underscores the company’s strategy of broadening its services as retailers seek more integrated approaches to omnichannel commerce and fulfillment.
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