PHILADELPHIA, PA — England football star Cole Palmer has signed a multiyear partnership with delivery platform Gopuff to launch a premium ice brand, marking the latest effort by athletes and consumer companies to turn personal brands into new product categories.
The partnership introduces COLE’D, a line of ice products available exclusively through Gopuff in the United States and United Kingdom. The product range includes traditional ice cubes, craft ice spheres and what the companies describe as the first electrolyte-enhanced pebble ice.
“What started as a bit of fun turned into something proper,” Palmer said in a statement. “I’ve been involved in everything – the product, the packaging, the content – and that’s what interested me.”
The venture is Palmer’s first product developed from the ground up and stems from the “Cold Palmer” nickname created by fans to celebrate the midfielder’s calm demeanor under pressure.
The launch reflects a growing trend of athletes extending their commercial reach beyond endorsement deals and taking equity or development roles in consumer products. For Gopuff, the partnership expands a strategy of collaborating with high-profile athletes to create exclusive products available through its delivery platform.
“With Cole’d, we’re reimagining one of the most essential everyday items through innovation, introducing the world’s first electrolyte ice,” Gopuff co-Chief Executive and co-founder Yakir Gola said in a statement.
The COLE’D lineup includes a 5-pound bag of electrolyte-enhanced pebble ice priced at $4.99, a four-pack of premium craft ice spheres for $5.99 and a 5-pound bag of traditional ice cubes priced at $3.49.
The launch follows Gopuff’s earlier collaborations with former NFL quarterback Tom Brady, including the Good Nut and GOAT Gummies brands, as the company seeks to differentiate itself through exclusive, celebrity-backed products.
COLE’D Premium Ice is available exclusively through the Gopuff app in the U.S. and U.K.
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