Hand & Stone Expands with Conversion of 30 LaVida Massage Locations

Hand & Stone Massage and Facial Spa

TREVOSE, PA — Hand & Stone Massage and Facial Spa has announced a major expansion with the conversion of 30 LaVida Massage locations into Hand & Stone franchises. This strategic move, effective October 30, 2024, spans across seven states: Arkansas, Georgia, Michigan, North Carolina, Ohio, Virginia, and Washington. Notably, this expansion marks the brand’s entry into Arkansas, bringing the total number of Hand & Stone locations to 40.

The conversion allows Hand & Stone to optimize its presence in existing markets and enter new priority regions. “We’ve made the deliberate decision to make conversions a core part of our ongoing domestic expansion strategy,” stated John Teza, President and CEO of Hand & Stone. “Conversions are a win-win for the entire Hand & Stone community, including our clients, our existing franchise owners and their teams, and for the converting operators.”

To support the transition, Hand & Stone is offering comprehensive training for new franchisees. This includes a full week of training at the company’s headquarters in Trevose, Pennsylvania, and on-site support for spa staff training. The brand is also investing significantly to ensure each conversion is smooth, guided by a dedicated new spa operations leader.

Jennifer Durham, Chief Development Officer at Hand & Stone, emphasized the advantages for the former LaVida owners: “Our priority is to really immerse them into the Hand & Stone system and familiarize them with the wealth of specialized services that make us unique.” By joining Hand & Stone, these experienced spa owners can expand their service offerings and membership base, enhancing their revenue potential.

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The newly converted spas will feature Hand & Stone’s lifestyle membership, granting clients access to advanced skincare and spa services such as Decompression Therapy massage, Diamond Glow facial, and LED Phototherapy facial. They will also offer enhancements through partnerships with skincare lines like Dermalogica®, ClarityRX, and IMAGE Skincare.

This expansion not only broadens Hand & Stone’s geographic footprint but also strengthens its position as a leader in the wellness industry, ensuring more consumers have access to its premium services.

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