Prana Life Sciences Unveils New Brand and Strategic Focus on AI Innovation

Prana Life Sciences

EXTON, PAPrana Life Sciences has announced a major rebranding initiative signaling a fresh strategic direction centered on innovation and AI-driven solutions. This new identity reinforces the company’s dedication to its mission of “Elevating Life” by accelerating research and development in the life sciences sector.

The rebranding comes with a commitment to leveraging advanced technologies to assist life sciences companies in bringing products to market more swiftly and effectively. “Our renewed brand represents our focus on providing advanced technology solutions that meet the unique needs of life sciences companies,” stated Giridhar Masireddy, Co-Founder and CEO. “We are committed to enabling our clients to bring life-changing products to market faster and more efficiently.”

Prana Life Sciences’ strategic focus, dubbed “2.0 strategy,” includes five key areas where the company has developed AI-powered solutions. These include MigratePro.ai for data migration, IntegratePro.ai for system integration, ValidatePro.ai for release management automation, and solutions for clinical trial insights and performance. Additionally, AnalyzerPro.ai will assist clients in migrating from Veeva CRM to Vault CRM.

The rebranding is not only about a new visual identity but also about reaffirming core values and a commitment to innovative leadership in the life sciences industry. “We are excited to leverage Generative AI and advanced automation technologies to revolutionize how the life sciences industry operates,” said Guna Sekhar, CTO. “By integrating these advanced technologies into our services, we are able to accelerate key business processes such as life sciences data migrations and significantly enhance the standards of quality and regulatory compliance.”

Further expanding its global reach, Prana Life Sciences is increasing its technology development and delivery centers in the UK and India. This expansion aims to better serve clients across Europe and Asia. “Prana is in the process of expanding its technology development and delivery centers in the UK and India to more effectively support clients,” noted Bhaskar Kende, COO and Co-Founder.

With its renewed focus and innovative offerings, Prana Life Sciences positions itself at the forefront of technological advancements in the life sciences sector, poised to make significant impacts on the industry.

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