WILMINGTON, DE — Ualett has unveiled a new brand identity and redesigned website as the fintech company broadens its strategy beyond short-term cash access products and positions itself as a wider financial platform for gig workers and other independent earners.
The Wilmington-based company, founded in 2018, said the rebrand reflects its efforts to serve rideshare drivers, delivery workers, freelancers and small business owners with financial products tailored to irregular income streams.
The refresh includes a new tagline, “Built on Trust,” and a redesigned digital platform intended to make it easier for customers to access information about the company’s products and services.
Chief Executive and co-founder Ricky Michel Presbot said the company is focusing on “giving gig workers the tools, flexibility and confidence they need to move forward” as it expands its platform.
The move comes as the gig economy continues to grow and financial technology firms increasingly target independent workers, a segment that often faces challenges accessing traditional banking products because of fluctuating income and nontraditional employment arrangements.
Ualett said the new website features updated navigation, streamlined product information and a revised visual identity, including a new logo designed to reflect the company’s evolution into a broader financial services provider.
The company did not disclose whether the rebranding will be accompanied by new products or financial offerings.
Ualett said its long-term strategy remains centered on developing products around the needs of independent workers and maintaining what it described as a customer-led approach to product development.
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