PHILADELPHIA, PA — Giant screens, international flags, German bier, and match-day energy from around the world are headed to South Street this summer as Brauhaus Schmitz transforms into one of Philadelphia’s premier destinations for fans of the world’s biggest international soccer tournament.
From June 11 through July 19, the South Street bierhall will host watch parties for all 104 tournament matches, welcoming supporters from across the region as 48 nations compete in a month-long celebration of the beautiful game. With Philadelphia serving as host city for six tournament matches, organizers expect excitement across the city to reach new heights.
Known for its extensive German beer selection and lively atmosphere, Brauhaus Schmitz plans to go all-in for the tournament with 11 indoor viewing screens, soccer-themed décor, special menu items, souvenir collectibles, and five outdoor block-party watch events featuring a massive 20-foot LED screen in the middle of the 700 block of South Street.
“We want Brauhaus to feel like the center of the soccer universe this summer,” the Brauhaus Schmitz team said. “Whether you’re cheering for Germany, the United States, Colombia, or your favorite underdog nation, this is where fans can come together for unforgettable match-day energy.”
Fans visiting the bierhall can expect 34 draft beers, giant pretzels, schnitzel, sausages, sandwiches, and special soccer pretzel-bun burgers created for the tournament. The venue will also feature giant tournament brackets, soccer scarves collected from around the world, a World Cup countdown clock, and 2,000 German-colored cowbells available as giveaways.
For major match days, South Street will spill outdoors with free public watch parties featuring street closures and festival-style crowds.
Outdoor Watch Parties Planned
The largest public celebrations will take place on:
- June 25 – Germany vs. Ecuador (4 p.m.) and USA vs. Turkey (10 p.m.)
- June 27 – England vs. Panama (5 p.m.), Colombia vs. Portugal (7:30 p.m.), Argentina vs. Jordan (10 p.m.)
- July 3 and July 4 – Multiple marquee matches during Independence Day festivities and America 250 celebrations
- July 19 – Championship finale watch party beginning at 3 p.m.
Outdoor events are free to attend and operate on a pay-as-you-go basis. A limited number of reserved outdoor seats will be available for purchase through the Brauhaus Schmitz website.
Bringing Global Soccer to South Street
Owner Doug Hager said the international tournament provides a unique opportunity to showcase both Philadelphia and South Street to visitors from around the globe.
“Over the past year, we’ve been preparing to bring the world’s biggest stage for the beautiful game to South Street,” Hager said. “If there are three things Brauhaus knows best, it’s soccer, big events, and beer — and this summer is the perfect combination of all three happening right here in our incredible city. We’re excited, honored, and ready to help showcase the passion, energy, and hospitality that Philadelphia brings to the global soccer community.”
Because of expected demand, Brauhaus Schmitz will not accept individual reservations during tournament play. Indoor seating will be available on a first-come, first-served basis, and fans are encouraged to arrive early for high-profile matches.
Event Details
- What: Summer of Soccer Watch Parties at Brauhaus Schmitz
- When: June 11–July 19, 2026
- Where: Brauhaus Schmitz, 718 South Street, Philadelphia, PA 19147
- Cost/Tickets: Indoor viewing is first-come, first-served. Outdoor watch parties are free. Reserved outdoor seating packages are available for $20 and include a reserved seat, first beer or pretzel, and table service.
- More Info: https://brauhausschmitz.com/
Whether cheering for a perennial powerhouse or a surprise underdog, fans will have plenty of opportunities to experience the excitement of international soccer in the heart of Philadelphia this summer. With giant screens, communal tables, and supporters from around the world gathering under one roof, Brauhaus Schmitz is preparing for what could be its biggest summer yet.
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