WEST CHESTER, PA — Flavia has added Lavazza Super Crema to its single-serve workplace beverage lineup, expanding the West Chester company’s coffee offerings as it competes for office beverage spending through branded products and proprietary brewing systems.
The new Lavazza Super Crema Freshpacks are compatible with Flavia’s entire range of brewers, including its compact AROMA system, extending an established Lavazza coffee blend into the company’s workplace beverage platform.
The product is available in 19-count packages priced at $15.30 through flavia.com, equivalent to approximately 81 cents per serving. A 76-count package is also available through Amazon.
The addition expands Flavia’s portfolio of more than 30 beverages, which includes coffee, tea, hot cocoa and lattes.
Super Crema joins recently introduced Lavazza Tiramisù and Community Coffee products, broadening the selection available to businesses using Flavia brewing equipment.
The expansion emphasizes medium-roast coffee, which accounts for 58% of U.S. coffee consumption, according to market data cited by the company.
Lavazza Super Crema combines Arabica and Robusta coffee beans in a medium-roast blend with a full-bodied profile and roasted hazelnut notes.
The coffee is already sold in whole-bean form, with Flavia positioning the Freshpack version as an option for workplaces seeking individual servings without traditional coffee preparation equipment.
“Today’s workforce expects more from its coffee, and that means both greater choice and higher quality,” said Daniele Foti, vice president of marketing at Lavazza North America.
The Freshpack system uses individually packaged beverage ingredients and a brewing process that avoids a shared funnel between the ingredients and the cup.
According to Flavia, the design is intended to prevent flavor transfer between successive beverages, allowing users to switch between different coffee varieties and other drinks.
The format also supports the company’s AROMA Brewer, designed for smaller offices and home workspaces where counter space may be limited.
Flavia’s latest product introduction continues its expansion of branded beverage choices within a single brewing platform, giving existing customers additional options without requiring different equipment.
Lavazza Super Crema Freshpacks are available through flavia.com and Amazon.
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