MALVERN, PA — 2X has acquired artificial intelligence platform Knownwell in a transaction valuing the combined company at more than $400 million, a deal that expands the marketing-services firm’s AI capabilities and reshapes its leadership team as demand grows for AI-enabled sales and marketing operations.
The acquisition brings Knownwell’s team of AI engineers, data scientists and commercial intelligence specialists into 2X while adding technology focused on automation, workflow orchestration and commercial analytics across marketing, sales and customer success functions.
As part of the transaction, Knownwell founder and Chief Executive Officer David DeWolf has been appointed CEO of 2X. Founder Dom Colasante will remain involved in the company and continue serving on the leadership team.
The deal reflects increasing competition among business-to-business technology and services providers seeking to combine consulting, operational support and artificial intelligence tools into integrated go-to-market platforms.
Knownwell’s technology is expected to become the foundation of 2X’s AI product layer, supporting workflow automation, agent-driven processes, delivery systems and client engagement functions.
DeWolf described the transaction as an effort to combine technology, intelligence and services into a unified operating framework for revenue-generating teams.
“By unifying talent, technology, and intelligence into a single operating system, we are redefining how organizations scale and create value,” he said.
A key component of the acquisition is Knownwell’s commercial intelligence platform, which analyzes communications and customer engagement activity to identify changes in account health, emerging risks and customer sentiment.
The technology evaluates information from sources including email, CRM systems and workplace communications to provide customer-facing teams with indicators intended to support account management and retention efforts.
Colasante characterized the transaction as part of a broader shift toward AI-assisted operating models.
“The future is human + AI,” he said. “A real GTM operating system brings everything together—the people, the tools, the workflows—so teams can move faster and get better results with less friction.”
The combined company expects the acquisition to expand its global reach, increase technical staffing capabilities and strengthen its position in the growing market for AI-enabled go-to-market systems.
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