Personalized marketing: Latest News, Top Stories & Analysis

Leveraging Big Data for Effective Consumer Research

January 30, 2024January 30, 2024 - by Timothy Alexander

In today’s competitive business landscape, understanding consumer behavior is critical for success. Businesses that can gain deep insights into their target audience’s preferences, desires, and purchasing patterns have a significant …

Advertising / Marketing / Special Feature

The Role of AI and Big Data in Modern Marketing

January 29, 2024January 29, 2024 - by Timothy Alexander

In the contemporary marketing landscape, Artificial Intelligence (AI) and Big Data are more than just buzzwords; they are game-changing tools that are revolutionizing marketing strategies.