OAKS, PA — SEI has created and expanded key artificial intelligence and data leadership roles as the financial technology and investment services company seeks to integrate AI across its operations, products, and client-facing services amid growing competition to commercialize the technology in financial services.
The company appointed Sneha Shah as Chief AI Strategist, Michael Tryniszewski as Head of AI Orchestration, and William Coffey as Chief Data Officer, establishing a leadership structure focused on enterprise AI deployment, operational integration, and data monetization.
The appointments reflect a broader trend across financial services firms that are moving beyond AI experimentation and toward implementation at scale, while seeking new revenue opportunities tied to data and AI-enabled products.
Shah, who also leads SEI Next, the company’s innovation unit, will oversee enterprise AI strategy, technology partnerships, acquisitions, and product innovation efforts. Her responsibilities include guiding how SEI incorporates AI into client experiences, internal workflows, and data-driven services.
Tryniszewski will be responsible for deploying AI across business units, technology operations, compliance, risk management, and product teams. Reporting to Shah, he will focus on moving AI initiatives from pilot programs into production environments.
Coffey, reporting to Chief Technology Officer Zach Womack, will oversee enterprise data strategy and the development of a unified data and AI framework. His role includes evaluating the commercial value of SEI’s data assets, developing data products, and establishing governance and security standards.
Chief Executive Officer Ryan Hicke framed the moves as part of a broader effort to embed AI into the company’s operating model and growth strategy.
“AI is no longer optional for financial services firms; it’s a strategic accelerant that requires clarity, accountability, and long-term vision,” Hicke said.
Hicke added that the leadership structure is intended to support expansion of SEI’s data cloud and professional services offerings while helping the company integrate AI more deeply across operations and client services.
The appointments come as financial institutions face mounting pressure to demonstrate measurable returns on AI investments while navigating regulatory scrutiny, governance requirements, and cybersecurity concerns associated with deploying generative AI and automated decision-making tools.
Shah joined SEI in 2023 after holding senior leadership positions at London Stock Exchange Group, Refinitiv, and Thomson Reuters. She has been responsible for developing SEI Next and helping shape the company’s long-term AI strategy.
“At SEI, our focus is on applying AI in ways that enhance human decision-making, strengthen trust, and deliver measurable outcomes,” Shah said.
Tryniszewski brings more than 20 years of experience leading large-scale technology transformation initiatives, including data and AI programs at pharmaceutical company Takeda.
Coffey most recently served as chief risk and data officer at AKUVO and previously held leadership roles at WSFS Bank and Vanguard, where his responsibilities included data strategy, cybersecurity, and risk management.
SEI provides technology, investment processing, and investment management services to banks, wealth managers, investment advisors, institutional investors, and other financial services firms. The company is increasingly positioning AI and data services as components of its future growth strategy.
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