LANSDALE, PA — Brandwidth Solutions, a Lansdale-based business-to-business marketing agency, has been recognized by Life Sciences Review for its lead-generation services in 2026, citing its use of scientific expertise, marketing automation and campaign analytics to help life sciences companies convert prospective customers into sales.
The publication designated Brandwidth Solutions a Top Life Science Lead Generation Solution and included the company among its Top Life Science Marketing Agencies. According to the agency, the selections followed the publication’s editorial research and an interview with founder and Chief Executive Officer Debra Harrsch.
Brandwidth specializes in marketing for scientific and technology businesses, where purchasing decisions can involve technical evaluations, budget approvals and internal reviews extending over a year or longer.
The agency coordinates digital advertising, websites, webinars, technical publications and trade shows with automated follow-up campaigns designed to maintain contact with prospective customers throughout the purchasing process.
Its marketing team includes Ph.D.-level biochemists, chemists and biochemical engineers with backgrounds in pharmaceuticals, diagnostics, software, academia and related industries. The company uses that expertise to develop marketing materials addressing customers’ technical requirements and scientific applications.
One campaign cited in the Life Sciences Review profile generated five purchases totaling $25 million for a pharmaceutical manufacturer specializing in pediatric formulations, according to Brandwidth.
The campaign, called “Size Matters,” addressed the practice of dividing adult tablets for pediatric use. It combined technical content, public relations, advertising, trade show outreach and digital marketing.
Brandwidth reported that the campaign’s landing page attracted 900 visitors during its first month and generated 20 sales leads, including the five purchases.
The agency also developed LeadInsites, a proprietary analytics platform that consolidates marketing, advertising, website and business development information to measure campaign performance.
Built using Microsoft Power BI and incorporating Copilot for artificial intelligence-assisted analysis, the platform tracks prospective customers, demonstration requests, conversions, geographic activity and other performance indicators.
LeadInsites can integrate information from clients’ existing software systems, allowing marketing teams to evaluate spending against customer acquisition and sales activity.
“Lead generation is the script. It comes to life when strategy, content, thought leadership, design, measurement, and follow-up combine to tell each client’s unique story,” Harrsch stated.
The recognition highlights Brandwidth’s emphasis on connecting technical marketing programs with measurable commercial outcomes in industries where purchasing decisions frequently involve extended sales cycles.
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