Ashland Accelerates Sustainable Agriculture with New Wetting Agent

Ashland

WILMINGTON, DE — Ashland has announced the successful commercialization of its easy-wet™ 300 n super wetting agent, highlighting the company’s innovation and sustainability efforts in agriculture. This new product is designed for use with crops such as corn, soy, wheat, and a variety of produce including watermelon and tomatoes. The easy-wet™ 300 n has passed rigorous field trials and customer pilots, validating Ashland’s strategy to rapidly scale high-performance technologies.

Easy-wet™ 300 n distinguishes itself as a biodegradable, nonionic, silicone-free wetting agent that offers better processing and low-foaming for crop formulations. It leverages Ashland’s proprietary technology to reduce spray drift and ensure effective pesticide delivery at lower concentrations, outperforming traditional non-silicone surfactants. By efficiently lowering water surface tension, the agent ensures even distribution of active ingredients across plant leaves, optimizing crop yield potential.

Alessandra Faccin, Ashland’s Senior Vice President and General Manager for life sciences, highlighted the strategic importance of the product: “Easy-wet™ 300 n wetting agent balances the age-old challenge of improving efficacy to feed more people by growing more crops on less land, with sustainable attributes that support our customers’ sustainability goals. This platform extension is a prime example of Ashland’s purpose to responsibly solve for a better world.”

Jean Jacques Gulka, Business Director for Crop Care, added, “This new wetting agent offers high-value performance and allows customers precise control to fine-tune their formulations. Our easy-wet™ 300 n wetting agent is water-soluble, waste-free, and biodegradable.”

With its launch, easy-wet™ 300 n is set to become a valuable tool for agricultural retailers, helping them enhance crop yields while maintaining environmental integrity. Ashland’s focus on sustainable agriculture solutions continues to drive its innovation pipeline, aligning with broader industry goals for responsible resource management.

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