MALVERN, PA — The Insurance Information Institute said this month it launched awareness campaigns in Oklahoma and Wisconsin aimed at highlighting the economic impact of legal system abuse and promoting tort reform.
The campaigns include digital advertising near state capitols, highway billboards in Oklahoma City, and targeted Facebook ads directed at consumers and lawmakers, the organization announced.
The group said the messaging focuses on what it describes as a “hidden tort tax,” citing estimates that legal system abuse costs Wisconsin residents $1,355 annually and has contributed to the loss of 68,658 jobs.
In Oklahoma, the institute said residents pay more than $979 each year due to legal system abuse, with an estimated 33,656 jobs lost statewide.
“Building on the momentum of our successful campaigns in California, Illinois and Missouri, we are scaling our 2026 advocacy efforts into Oklahoma and Wisconsin,” said Sean Kevelighan, chief executive officer of the Insurance Information Institute.
The campaigns are positioned around state capitol districts in Madison, Wisconsin, and Oklahoma City to increase visibility among lawmakers ahead of the end of legislative sessions.
In Oklahoma City, the group has also placed a highway billboard near the state capitol as part of the effort.
The institute said the campaign messaging links attorney advertising and third-party litigation financing to rising insurance premiums and consumer costs.
The organization said the effort is intended to influence legislative action and raise awareness of the relationship between litigation and insurance pricing.
The Insurance Information Institute is an affiliate of The Institutes, a nonprofit organization focused on risk management and insurance education.
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