PHILADELPHIA, PA — Insomnia Cookies has announced a landmark development in its growth strategy, with Verlinvest and Mistral Equity Partners increasing their investment in the company and acquiring Krispy Kreme’s stake. This move solidifies the financial backing needed to accelerate the cookie chain’s global expansion and ambitious goals.
The deepened investment equips Insomnia Cookies to capitalize on its robust economic model, unrivaled brand loyalty, and innovative omni-channel approach. Fueled by consistent double-digit annual revenue growth and increasing profitability, the company has positioned itself as a leading player in the indulgence market. Over the next decade, Insomnia Cookies aims to scale its global presence to 1,800 bakeries.
“We’re excited for this next phase of growth with Verlinvest and Mistral Equity Partners,” said Seth Berkowitz, CEO and Founder of Insomnia Cookies. “We’re united by a shared vision to establish Insomnia as the undisputed leader in the indulgence category. With this support, we’re poised to rapidly scale and deliver more warm, delicious cookies to Insomniacs around the world.”
Verlinvest and Mistral Equity Partners echoed this enthusiasm for the brand’s future.
“Insomnia Cookies has all the ingredients to become a global icon in quality indulgence: a visionary founder, a cult-like following, and a clear edge in digital convenience,” said Clément Pointillart, Managing Director at Verlinvest. “We’re proud to deepen our commitment to Seth and the team as they take Insomnia across the globe.”
Andrew Heyer, Managing Director at Mistral, highlighted the company’s unique strengths. “We are thrilled to deepen our investment in a brand that brings joy to customers one cookie at a time. Insomnia’s world-class logistics, high-quality products, and passionate customers have reinforced our confidence in their continued growth and success.”
To support its aggressive expansion strategy, Insomnia Cookies has further enhanced its leadership team with key additions:
- Brent Chu, Chief Financial Officer – With a career spanning prestigious companies like PepsiCo and La Colombe, Chu will lead the financial strategy to sustain Insomnia’s accelerated growth.
- Katie Seawell, Chief Marketing Officer – A retail marketing expert with experience at Starbucks, Seawell is tasked with spearheading brand strategy and new market entry initiatives.
- Stephanie Boughner, Chief People Officer – Drawing on her experience at Aramark and Curio Wellness, Boughner will focus on talent development and building an organizational culture primed for long-term success.
This announcement spotlights Insomnia Cookies’ remarkable growth and its path toward becoming a global leader in the indulgence market. With strengthened financial backing, visionary leadership, and a loyal base of “Insomniacs,” the brand continues to elevate its presence and ambitions worldwide.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.