Data driven marketing: Latest News, Top Stories & Analysis

FullThrottle Technologies Launches AI-Powered Audience Planner

June 1, 2024June 1, 2024 - by Timothy Alexander

PHILADELPHIA, PA — FullThrottle Technologies, LLC has introduced its new Audience Planner powered by Generative AI. This innovative tool enables users to create draft audience plans through a conversational interface, …

Advertising / Marketing / Special Feature

The Role of AI and Big Data in Modern Marketing

January 29, 2024January 29, 2024 - by Timothy Alexander

In the contemporary marketing landscape, Artificial Intelligence (AI) and Big Data are more than just buzzwords; they are game-changing tools that are revolutionizing marketing strategies.