WILMINGTON, DE — Ualett launched a loyalty program aimed at increasing engagement among gig economy workers as financial technology firms compete for long-term customer retention in the rapidly expanding independent labor market.
The new program, called Ualett Rewards, allows users of the company’s app to accumulate “GigPoints” through referrals and in-app activity that can later be redeemed for remittance discounts, gift cards, and other digital rewards.
The rollout reflects broader competition among fintech platforms seeking to expand beyond short-term financial products by embedding loyalty features and recurring engagement tools into consumer-facing apps.
“Gig workers are constantly balancing tight schedules, rising costs, and unpredictable income,” said Ricky Michel Presbot, co-founder and chief executive officer of Ualett. “By turning routine actions into meaningful rewards, we’re helping clients get more value from every interaction with Ualett.”
The company said the program became available Wednesday through the Ualett mobile application for eligible users.
Under the structure of the rewards system, customers earn points when referred users successfully enroll in the platform or when users participate in gaming-style experiences inside the app.
Accumulated points can be redeemed for reduced remittance costs on qualifying transactions as well as certain digital rewards, including gift cards.
Ualett positioned the program as part of a broader strategy to deepen relationships with independent workers, a consumer segment that has become increasingly important to fintech lenders and financial service providers as traditional employment patterns shift toward contract and app-based work.
The company said the rewards platform is intended to encourage continued engagement while providing financial incentives tied to everyday platform activity.
Presbot said the company views the initiative as part of a broader push to make its platform more central to gig workers’ financial lives rather than functioning solely as a source of short-term funding.
The launch comes as fintech firms increasingly incorporate loyalty programs, gamification features, and embedded financial incentives to retain customers amid rising competition and tighter consumer acquisition economics.
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