OAKS, PA — SEI (NASDAQ: SEIC) is adding Zocks’ artificial intelligence workflow tools to its advisor services ecosystem, giving financial advisory firms another option for automating administrative work as the wealth-management industry moves from experimenting with AI toward integrating it into day-to-day operations.
The strategic partnership will make Zocks, an AI assistant developed for financial advisors, part of SEI’s network of third-party service providers. The platform automates tasks including meeting preparation and notes, client follow-up, CRM and financial-planning updates, onboarding, forms and client intelligence workflows.
The addition extends SEI’s effort to help advisory firms use technology to reduce administrative workloads and devote more employee capacity to client service and growth.
“Advisors are moving beyond AI curiosity and looking for practical ways to embed intelligent automation into the workflows that matter most to their businesses,” Erich Holland, head of SEI’s U.S. Wealth and Advisor Business, said.
SEI’s advisor services ecosystem provides firms with access to third-party providers, discounted pricing and resources covering operational efficiency, practice management and client experience. Zocks becomes another technology option within that network as advisors evaluate where automation can replace or accelerate routine work.
The companies also plan to collaborate on advisor education, webinars, thought leadership, adoption resources and practice-management programming focused on identifying AI use cases and implementing the technology within advisory firms.
Shauna Mace, head of Practice Management and Independent Advisor Solutions at SEI, framed implementation as a key consideration as firms increase their use of AI.
“AI has the potential to transform the advisor operating model, but successful adoption starts with thoughtful implementation,” Mace said. She added that Zocks could help firms evaluate the technology against their existing teams, workflows and growth objectives.
Zocks converts information from client conversations into data that can be used for subsequent workflows, including follow-up and record updates. Jim Hardeman, executive vice president of product at Zocks, said the partnership is intended to help advisors streamline meeting workflows, improve data quality and increase capacity for client relationships.
For SEI, the partnership also fits into a broader push to expand its own use of AI and automation across the enterprise as the company works toward what it describes as an “AI-native” operating model.
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