CONSHOHOCKEN, PA — Boomi expanded its enterprise artificial intelligence platform through partnerships with Guru and Gong, as software vendors compete to establish infrastructure layers that connect AI agents to real-time corporate data and operational systems.
The partnerships center on Boomi Connect and the company’s Model Context Protocol, or MCP, Registry, tools designed to govern how AI systems access enterprise applications, knowledge repositories, and workflow data.
The move reflects growing pressure on enterprises to operationalize AI systems beyond pilot deployments while maintaining oversight of security, compliance, and data governance.
Guru will serve as a launch partner for Boomi Connect, a managed connector service that allows AI systems to access enterprise applications and operational data through standardized integrations.
The integration is intended to allow Guru’s AI knowledge agents to combine verified internal knowledge with live operational data drawn from enterprise systems in real time.
Enterprise AI systems have increasingly faced challenges tied to fragmented data environments, where outdated or incomplete information can reduce the reliability of AI-generated responses and automated decision-making.
“Enterprise AI is only as good as the data that feeds it,” Boomi Chief Product and Technology Officer Ed Macosky said.
Guru’s platform will also integrate with Boomi’s Agentstudio and MCP Registry, allowing its services to function within broader AI orchestration frameworks.
Separately, Boomi disclosed a collaboration with Gong aimed at bringing customer conversation and revenue intelligence data directly into Boomi’s enterprise automation platform.
The integration is designed to allow AI agents to trigger operational workflows based on live sales and customer engagement signals captured through Gong’s platform, including churn risk, deal progression, and competitive intelligence indicators.
Boomi stated that the collaboration would support automated actions across CRM, finance, support, and operational systems through its agent orchestration tools.
The partnerships reflect a broader race among enterprise software companies to position themselves as foundational control and orchestration layers for AI-driven operations rather than standalone application providers.
As enterprises deploy larger numbers of AI agents, governance infrastructure capable of tracking, auditing, and controlling automated actions has become a growing focus for technology vendors and corporate customers alike.
Boomi indicated Gong will also be integrated into its MCP Registry and available through prebuilt workflows distributed via the company’s marketplace.
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