MIDDLETOWN, DE — Anura Solutions has made a remarkable leap in digital ad fraud protection by extending its groundbreaking Search and Social Protect™ platform. Now, the platform encompasses Taboola and Outbrain, two prominent native advertising networks. This strategic expansion aims to combat the growing problem of ad fraud in native advertising, where fraud rates are estimated to range from 15% to 20%.
Anura’s Search and Social Protect™ is a sophisticated tool that combats various forms of digital ad fraud, including search fraud, competitor fraud, social fraud, and influencer fraud. The system identifies fraudulent visitors and automatically conceals ads from these users across major platforms such as Google, Microsoft Ads, Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and now, Taboola and Outbrain. By ensuring that ads are only displayed to legitimate, interested users, this technology enhances the effectiveness of digital advertising campaigns and boosts return on investment.
The standout feature of Anura’s platform is its proactive approach. Once a visitor is flagged as fraudulent, the system automatically prevents ads from being displayed to these users, thus eliminating the need for clients to seek refunds. This not only saves time but also guarantees that advertising budgets are used efficiently and effectively.
Rich Kahn, CEO of Anura Solutions, highlighted the significance of this integration. “Our integration of Search and Social Protect™ with Taboola and Outbrain is a monumental step in fortifying our clients’ advertising efforts against fraud in the native advertising space,” he said. “By automatically hiding ads from fraudulent visitors, we’re not just detecting fraud; we’re preventing it, ensuring our clients’ investments are truly impactful.”
This development solidifies Anura Solutions’ position as a leader in the digital ad fraud protection industry. The company remains committed to providing its clients with robust, proactive solutions across a broad range of advertising platforms.
All around, Anura Solutions has enhanced its Search and Social Protect™ platform to include support for Taboola and Outbrain, marking a significant step toward combating ad fraud in native advertising. The company’s proactive approach to ad fraud protection not only streamlines the advertising process but also ensures that ad spending is directed toward genuinely interested users, thereby optimizing the impact and ROI of digital advertising campaigns.
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