WEST CHESTER, PA— Qurate Retail Group, a division of Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP), recently named Mara Sirhal as the Chief Merchandising Officer for QVC US, its largest business unit. Sirhal, who has over 20 years of experience in merchandising and brand development, will report to Mike Fitzharris, President of QVC US. The position was previously held by Stacy Bowe, now President of Qurate Retail’s HSN unit.
In her new role, Sirhal will shape and lead QVC’s merchandising strategy across various product categories, including home, fashion, beauty, electronics, and jewelry. She will focus on energizing the product assortment to align with QVC’s “Age of Possibility” campaign, which targets women consumers aged 50 and above. Sirhal will also oversee QVC’s Buying, Planning & Programming organization and lead the Design Development & Global Sourcing (DDGS) team. The DDGS team is responsible for creating new brands and products in apparel, accessories, outerwear, and home décor.
“Mara brings a unique blend of merchandising, brand, and omnichannel leadership that will be critical as we continue to strengthen the QVC business through our Age of Possibility campaign,” said Mike Fitzharris, President of QVC US. “As we execute on our strategic priorities and further differentiate QVC in the marketplace with our core demographic, we look forward to Mara’s customer-centricity, brand-building acumen, and transformational leadership.”
Sirhal joins Qurate Retail Group from Saks Off 5th, where she served as Chief Merchant and Brand Officer, leading merchandising, planning, brand marketing, and creative functions. Her previous roles include leadership positions at Bed, Bath & Beyond, and Macy’s, Inc., where she managed merchandising across various categories and spearheaded business development and supplier diversity initiatives.
With Sirhal’s appointment, QVC US aims to enhance its product offerings and engage its core demographic more effectively, continuing its legacy of delivering quality products and services to its customers.
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