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Advertising / Marketing

2X
Advertising / Marketing / Books

Upcoming Book “Brand Gravity” Redefines Strategies for Modern B2B Marketers

June 24, 2025June 24, 2025 - by Timothy Alexander

MALVERN, PA — B2B marketers navigating rising costs and elusive ROI now have a new guide to tackle their challenges. “Brand Gravity: How to Create Magnetic Pull in the Age …

Upcoming Book “Brand Gravity” Redefines Strategies for Modern B2B Marketers Read More

2X
Advertising / Marketing

2X and Avasant Unveil Report on the Evolution of B2B Marketing

June 18, 2025June 17, 2025 - by Timothy Alexander

MALVERN, PA & LOS ANGELES, CA — 2X has released its latest report, “Rethinking B2B Marketing Execution: The Age of Execution Reinvention,” developed in collaboration with digital transformation consultancy Avasant. …

2X and Avasant Unveil Report on the Evolution of B2B Marketing Read More
2X
Advertising / Marketing

2X and Copy.ai Partner to Revolutionize B2B Marketing and Sales with AI

February 18, 2025February 18, 2025 - by Timothy Alexander

MALVERN, PA — 2X has announced a strategic partnership with Copy.ai, an advanced AI platform designed to optimize sales and marketing workflows. This collaboration brings together 2X’s global managed services model …

2X and Copy.ai Partner to Revolutionize B2B Marketing and Sales with AI Read More

PurpleLab
Advertising / Marketing

PurpleLab Joins NAI to Boost Privacy Standards in Healthcare Advertising

November 6, 2024November 5, 2024 - by Timothy Alexander

WAYNE, PA — PurpleLab, a leader in healthcare data analytics, has announced its membership in the Network Advertising Initiative (NAI), strengthening its commitment to privacy and compliance in healthcare advertising. …

PurpleLab Joins NAI to Boost Privacy Standards in Healthcare Advertising Read More
PurpleLab
Advertising / Marketing

PurpleLab Launches Audience Builder to Revolutionize Healthcare Advertising

September 17, 2024September 16, 2024 - by Timothy Alexander

WAYNE, PA — PurpleLab® has unveiled Audience Builder, a cutting-edge solution designed to streamline the use of healthcare data for advertisers and digital media buyers. This new tool simplifies the complex …

PurpleLab Launches Audience Builder to Revolutionize Healthcare Advertising Read More

2X
Advertising / Marketing

2X Expands B2B Marketing Consulting Practice Amid Surging Demand

July 10, 2024July 10, 2024 - by Timothy Alexander

MALVERN, PA — 2X has announced a significant expansion of its B2B Marketing Strategic Consulting Practice. Since its launch in July 2023, the consulting arm has quickly gained traction, offering …

2X Expands B2B Marketing Consulting Practice Amid Surging Demand Read More
Stream Companies joins SEO Content Marketing Solutions for Kia Canada
Advertising / Marketing

Stream Companies Joins Kia Canada’s Digital Marketing Program

July 4, 2024July 3, 2024 - by Timothy Alexander

WEST CHESTER, PA — Stream Companies has been certified as a trusted partner in Kia Canada’s Dealer Digital Sophistication Program. This announcement, made on July 2, 2024, marks a significant …

Stream Companies Joins Kia Canada’s Digital Marketing Program Read More

Endo
Advertising / Marketing

Endo Launches “Reminders” Campaign to Empower Patients with Dupuytren’s Contracture

June 15, 2024June 15, 2024 - by Timothy Alexander

MALVERN, PA — Endo, Inc. this week unveiled a new television commercial and disease awareness campaign, titled “Reminders,” aimed at empowering patients to advocate for their treatment preferences for Dupuytren’s …

Endo Launches “Reminders” Campaign to Empower Patients with Dupuytren’s Contracture Read More
Federal Trade Commission (FTC)
Advertising / Marketing / National

FTC Updates Amplifier Rule to Aid Consumer Comparisons

June 9, 2024June 9, 2024 - by Maryann Pugh

WASHINGTON, D.C. — The Federal Trade Commission (FTC) has announced final amendments to its longstanding Amplifier Rule, aiming to help consumers make direct comparisons of home entertainment amplifiers. This update …

FTC Updates Amplifier Rule to Aid Consumer Comparisons Read More
Stream Companies, LLC
Advertising / Marketing

Stream Companies Joins Toyota’s eCommerce Advertising Program

May 23, 2024May 23, 2024 - by Timothy Alexander

WEST CHESTER, PA — Stream Companies has been named a certified provider in Toyota Motor North America’s (TMNA) new eCommerce Advertising Program. This full-service, data-driven advertising agency, with over 27 …

Stream Companies Joins Toyota’s eCommerce Advertising Program Read More

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