PULPO Adds Client Portal as 3PLs Face Technology Pressure

PULPO WMS

WILMINGTON, DE — Warehouse management software provider PULPO WMS has launched a client-facing portal aimed at helping third-party logistics providers offer greater operational visibility to customers as technology capabilities become an increasingly important factor in contract retention and competition.

The new platform gives merchants direct access to fulfillment activity, inventory levels, warehouse performance metrics, and operational issues, extending warehouse management software beyond internal operations and into customer service and account management.

The launch comes as logistics providers face growing pressure to differentiate through technology rather than solely through warehouse capacity, pricing, or shipping performance.

Citing findings from the 2025 Third-Party Logistics Study, PULPO noted that 74% of shippers would consider switching logistics providers based on artificial intelligence capabilities, while 61% believe improvements are needed in supply chain visibility, technology, and planning.

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The portal is designed to provide a shared operational view between logistics providers and their customers, replacing manual reports, spreadsheets, and email-based updates with real-time access to warehouse activity.

Among the functions available through the platform are inventory monitoring, order activity tracking, warehouse occupancy data, stock movement analysis, product demand trends, and fulfillment performance metrics.

The system also includes business intelligence tools intended to help operators analyze picking and packing productivity, inbound and outbound activity, inventory counts, employee performance, and warehouse workloads.

For logistics providers, the data may offer greater insight into client-specific resource requirements and operational efficiency. For merchants, the platform provides direct visibility into inventory status, order flow, and product demand without relying on periodic reports from warehouse operators.

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The portal also incorporates communication and issue-management features intended to address common fulfillment disruptions, including shipping-label problems, inventory discrepancies, stock shortages, and blocked orders.

PULPO positions the product as part of a broader shift within the third-party logistics industry toward more transparent and technology-driven customer relationships, where fulfillment data increasingly serves as both an operational tool and a client-retention asset.

The client portal is being rolled out as part of the company’s warehouse management system for third-party logistics operations.

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