PHILADELPHIA, PA — A limited-edition pilsner celebrating Philadelphia’s championship DNA and the surging momentum of women’s sports is hitting taps and shelves across the region, blending fandom, community, and craft beer into a single statement.
The Philadelphia Sisters™, partnering with The Stoop Pigeon by Watch Party PHL, this week launched the Philly Is a Women’s Sports Town Pilsner, a release designed to spotlight the city’s growing women’s sports movement while honoring its storied sports past.
Available through the end of January, the pilsner is a relabeled version of Sterling Pig Brewery’s award-winning Shoat Pilsner, known for its crisp, clean profile and subtle hop finish. Priced at $14 per six-pack, it is being sold at Sterling Pig Brewery in Media, through select distributors, and on draft or in cases at bars and bottle shops throughout Philadelphia and Chester County.
Organizers say the beer is as much about symbolism as it is about taste. Its burgundy-and-cream design draws inspiration from Philadelphia’s iconic 1980 World Series championship era, rendered in a bold, graffiti-style aesthetic rooted in the city’s street art tradition. The look deliberately ties past glory to what advocates describe as a new era with women’s sports at the center.
“Women’s sports in Philadelphia are experiencing a remarkable moment,” said Alexandra Niedbalski-Sykes, president and co-founder of The Philadelphia Sisters™, calling the collaboration a way to honor that momentum with intention and purpose.
The launch follows a series of milestones for women’s sports in the city, including the announcement earlier this year that Philadelphia will welcome a professional women’s basketball team in 2030. It also comes ahead of the planned opening of The Stoop Pigeon in May 2026, a first-of-its-kind brick-and-mortar women’s sports hub envisioned as a permanent home for the community built through Watch Party PHL events.
“This launch isn’t just about beer; it’s about uplifting and supporting women’s sports,” said Jen Leary, founder and CEO of The Stoop Pigeon, noting that the partnership reflects a broader effort to cement women’s sports into Philadelphia’s sports culture.
In addition to the beer, special-edition merchandise — including T-shirts, hoodies, and knit hats featuring the same design — is also available, extending the campaign beyond the tap handle.
Backers of the project say the pilsner is meant to serve as both a toast and a statement: that in a city long defined by passionate fans and championship runs, the next chapter of Philadelphia sports is increasingly being written by women.
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