PHILADELPHIA, PA — FullThrottle Technologies, LLC has announced the receipt of its second patent, protecting unique technology that connects impression delivery to media attribution. This patent strengthens the company’s product portfolio and powers its Smart Impression Predictor, a sophisticated tool that links media campaign impressions to user browser sessions, thereby improving media attribution accuracy.
The patent comes on the heels of the launch of SafeMatch™, FullThrottle’s user-friendly household-level attribution solution. The patented technology is set to significantly enhance SafeMatch’s effectiveness.
The patented technology bolsters FullThrottle’s approach to attribution measurement by assessing the likelihood of a user’s browser session being influenced by specific media campaign impressions. This novel method, which focuses on the correlation between audio and video media exposure and consumer behavior, provides a comprehensive view of consumer responses to marketing campaigns across various platforms. It facilitates the linking of business outcomes to media exposure with zip-level precision.
FullThrottle’s Smart Impression Predictor™ analyzes buyer journey data and media logs to present actionable insights for optimizing media investments and comparing them against transactional sales results. The platform evaluates every website session for each aggregated household set by considering the date and time of browsing session, influencing referral channel, and zip code. This analysis creates a probabilistic link between media exposure and website action. Transactional data can then be securely matched to the aggregated household audience in the FullThrottle ecosystem, enabling businesses to delve deeper into campaign impact on business outcomes.
Amol Waishampayan, Chief Product Officer at FullThrottle, highlighted the significance of this development. He said, “Our attribution solution, now powered by patented technology, focuses on business outcomes, determining the impact of audio and video advertising on household behavior and action. This is a major step forward in our ability to provide actionable insights to our clients, particularly small and medium businesses, looking to maximize their media investment returns.”
Rob Klippel, Senior Vice President of Product, Technology and Operations at Spectrum Reach, also expressed his optimism about the new patent. He said, “Our relationship with FullThrottle has enhanced our outcome and attribution solutions, and their new patented technology will take it to the next level.”
The patent is a crucial part of FullThrottle’s broader strategy to offer sophisticated, first-party data-driven solutions that are ready for a future without cookies and the signal loss marketers may encounter. The patent will boost the company’s ability to deliver precise and effective attribution methods, vital for brands aiming to understand and maximize their advertising impact.
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