HORSHAM, PA — BTA Sports is expanding into sports prediction markets in the fourth quarter of 2026, extending its subscription-based analytics business beyond traditional sports betting and daily fantasy contests as consumers gain more ways to trade on sporting outcomes.
The Horsham-based company said the expansion will be part of Version 2.0 of its platform, introducing probability estimates, contract pricing comparisons and artificial intelligence tools intended to help users evaluate sports event contracts.
The move positions BTA to serve customers across sportsbooks, fantasy platforms and prediction markets using a common analytical framework rather than separate products for each category.
Prediction markets allow participants to buy and sell contracts tied to the outcomes of events. Contract prices reflect market-implied probabilities, which users can compare against independently generated estimates to assess whether a contract offers an attractive price.
BTA plans to apply its existing modeling system, developed over three years and updated daily, to those comparisons.
The company reported a 56.7% win rate for its NFL main-line and player-prop selections this season and a 61% win rate for college football totals selections.
Those figures are company-reported performance measures and do not establish profitability or future results. BTA said it will publish records of its selections, including graded outcomes, win rates and results calculated using equal stakes.
The updated platform will include a personalized feed identifying contracts that meet BTA’s analytical criteria based on user preferences and available markets.
Pricing comparisons and monitoring across supported platforms will track changing market conditions, allowing users to assess whether contracts continue to meet those criteria as prices move.
Users will also be able to save and share selections through an activity feed.
Tyler Fox, BTA’s co-founder and chief executive officer, said the expansion reflects an effort to retain customers as the number of platforms available for evaluating sporting outcomes increases.
“We see a durable business in being an independent source of analysis that people can return to across sportsbooks, fantasy platforms and prediction markets,” Fox said.
The company is also introducing Ask BTA, a conversational AI feature that will allow users to question its analysis, examine model reasoning and obtain explanations of concepts such as implied probability and statistical edge.
The system will draw on BTA-approved data and direct users to relevant selections within the platform.
Nick Schell, BTA’s co-founder, said evaluating a contract requires consideration of both the estimated probability of an outcome and the price being offered.
“Confidence in an outcome is not a reason to accept any price,” Schell said.
The broader Version 2.0 release will retain the company’s existing Risk Analyzer, which estimates probabilities for combined sports selections, and Fantasy IQ, a daily fantasy lineup optimization tool.
It will also maintain one-click export capabilities that transfer selections and prefilled wager information to supported sportsbook and fantasy applications.
Additional features under development include audio summaries of BTA’s analysis and integration of third-party injury information.
The expansion gives BTA another potential market for its subscription analytics business, with its commercial prospects tied to customer adoption of prediction market tools and demand for independent probability modeling across multiple sports platforms.
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