WEST CHESTER, PA — QVC Group, Inc. (NASDAQ: QVCGA, QVCGP; OTCQB: QVCGB) said it recently filed for Chapter 11 bankruptcy protection to implement a prepackaged restructuring plan aimed at reducing its debt and strengthening its financial position, the company announced.
The company entered into a restructuring support agreement with a majority of its lenders and commenced voluntary Chapter 11 proceedings in the U.S. Bankruptcy Court for the Southern District of Texas to execute the plan.
QVC Group said the restructuring is expected to reduce its debt from approximately $6.6 billion to $1.3 billion and allow the company to emerge as Reorganized QVC, Inc. within about 90 days.
The filing applies to the company and certain U.S. subsidiaries, including QVC, Inc., while international operations are excluded, the company said.
QVC Group said its businesses, including QVC, HSN, and Cornerstone Brands, will continue operating as normal during the process, with no planned layoffs or disruptions to employee wages and benefits.
The company said it expects vendors, suppliers, and other general unsecured creditors to be paid in full under the terms of the restructuring agreement.
“QVC Group is uniquely positioned to compete and win in live social shopping,” said President and CEO David Rawlinson, citing growth on streaming platforms and social commerce.
The restructuring follows changes in consumer behavior, including increased use of mobile devices, social platforms, and streaming services, alongside declines in traditional cable television, the company said.
QVC Group said its three-year “WIN Growth Strategy” focuses on expanding digital and social commerce channels, improving operational efficiency, and reaching customers across multiple platforms.
The company reported acquiring nearly 1 million new U.S. customers on TikTok Shop in 2025, while its QVC+ and HSN+ streaming services reached about 1.5 million monthly active users.
As of December 31, 2025, QVC Group reported more than $1 billion in domestic cash and cash equivalents, which it said will support operations during the restructuring process.
Additional information is available at https://forward.qvcgrp.com and through the company’s claims agent at https://restructuring.ra.kroll.com/QVC or by phone at (888) 575-5337.
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