WEST CHESTER, PA — Flavia has added a tiramisù-flavored coffee product to its single-serve beverage lineup, expanding its flavored coffee offerings as consumer demand for specialty and flavored coffee products continues to grow.
The new Lavazza Tiramisù Flavored Coffee Freshpacks are designed exclusively for Flavia brewing systems and join a portfolio that includes caramel, vanilla, and mocha-flavored beverages.
The launch comes as competition intensifies in the flavored coffee category, which industry forecasts project will approach $9.5 billion globally by 2030.
According to the company, the product is made from 100% Arabica coffee beans and features flavor notes intended to replicate the taste profile of tiramisù, the Italian coffee-based dessert.
The introduction expands the range of beverage options available through Flavia’s proprietary Freshpack system, which is used in workplaces and other shared beverage environments.
Daniele Foti, vice president of marketing for Lavazza North America, said the product reflects growing consumer demand for more varied coffee experiences.
“Today’s coffee drinker expects more from every cup,” Foti said. “Lavazza Tiramisù Freshpacks reflect our commitment to elevating everyday moments through exceptional quality, variety, and the convenience of Flavia’s brewing system.”
The product is compatible with all Flavia brewing systems, including the Flavia AROMA Brewer introduced in 2025.
Flavia’s brewing platform uses sealed Freshpacks that store ingredients until brewing, a design the company says helps prevent flavor transfer and cross-contamination between beverages.
The launch further strengthens Flavia’s position in the premium single-serve coffee market as manufacturers seek to capitalize on growing consumer interest in specialty coffee and flavored beverage offerings.
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