MALVERN, PA — B2B services firm 2X has acquired AI software company Knownwell in a deal valuing the combined business at more than $400 million, a move aimed at expanding its capabilities in artificial intelligence-driven sales, marketing and customer success operations.
The transaction combines 2X’s subscription-based go-to-market services business with Knownwell’s AI engineering and commercial intelligence platform, positioning the company to compete in the growing market for AI-enabled revenue operations and customer management systems.
Financial terms beyond the valuation were not disclosed.
As part of the transaction, Knownwell founder and Chief Executive Officer David DeWolf will become CEO of the combined company. 2X founder Dom Colasante will remain with the organization in a leadership and strategic role.
The acquisition reflects broader consolidation across the business software and services sector as companies seek to integrate artificial intelligence tools into core sales, marketing and customer relationship functions.
Knownwell brings a team of AI engineers, data scientists and commercial intelligence specialists whose technology is designed to automate workflows, analyze business data and support decision-making across customer-facing departments.
According to the companies, the integration will allow 2X to add AI-driven capabilities to its existing service offerings, including tools that analyze communications, identify changes in customer sentiment and provide operational insights to sales and customer success teams.
“The future is human + AI,” Colasante said. “A real GTM operating system brings everything together—the people, the tools, the workflows—so teams can move faster and get better results with less friction.”
The combined company plans to expand the use of artificial intelligence across marketing, sales and customer success functions by integrating data analysis and workflow automation into client operations.
DeWolf stated that the merger is intended to combine technology and service delivery into a unified operating model.
“By unifying talent, technology, and intelligence into a single operating system, we are redefining how organizations scale and create value,” he said.
Knownwell’s technology analyzes communications and customer interactions across platforms including email, collaboration tools and customer relationship management systems to identify emerging account risks and changes in customer engagement.
The acquisition also expands 2X’s technical workforce and international footprint as demand grows for AI-enabled business services and automation tools across enterprise organizations.
Support the local news that supports Chester County. MyChesCo delivers reliable, fact-based reporting and essential community resources—free for everyone. If you value that, click here to become a patron today.