MALVERN, PA — Cantaloupe, Inc. (Nasdaq: CTLP) has rolled out its AdVantage program, enabling brands to connect with consumers via digital advertising on its point-of-sale (POS) touchscreen devices across the U.S. and Canada. The program’s inaugural partnership is with Mastercard, supporting the Priceless Planet Coalition, which aims to restore 100 million trees globally.
Running for three months, the campaign encourages donations to Conservation International. Cantaloupe will match contributions up to $500,000, amplifying the coalition’s reforestation efforts. Donations of $4 or more qualify for entry into a sweepstakes, featuring six grand prize trips and 90 digital Mastercard Prepaid Cards.
“We’re excited to partner with Mastercard to help drive support for global reforestation through the Priceless Planet Coalition,” said Elyssa Steiner, Cantaloupe’s Chief Marketing Officer. “Launching our AdVantage Program with Mastercard aligns perfectly with our commitment to sustainability and innovation.”
Gaurav Singal, Cantaloupe’s Chief Technology Officer, highlighted, “The launch of the AdVantage program is a key milestone in how we’re leveraging Cantaloupe’s advanced technology to deliver more than just transactions.”
The AdVantage Program is designed to enhance brand engagement at the POS level, with ads displayed on Cantaloupe’s touchscreen card readers in diverse settings such as universities and airports. Brands can choose flexible campaign durations, with the promise of up to 1 million impressions per campaign.
Marie Elizabeth Aloisi from Mastercard noted, “Cantaloupe’s campaign in support of the Priceless Planet Coalition provides a seamless and engaging way to make a positive impact.”
The program represents a significant step in combining digital payments with meaningful consumer engagement, offering a path for businesses to contribute to environmental sustainability.
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