PHILADELPHIA, PA — Joe Hand Promotions has teamed up with Kiswe to launch the Joe Hand Promotions App, a streaming platform designed specifically for bars, restaurants, and other commercial venues across North America. The app, now in final testing, will debut on October 1, offering seamless access to premium live sports content.
The platform builds on Joe Hand Promotions’ established distribution network and Kiswe’s streaming technology, aiming to simplify how venues market, manage, and present live sports. Select programming will be available immediately upon launch, with expanded offerings to follow.
The company emphasized that the new app complements, rather than replaces, existing distribution methods. Joe Hand Promotions will continue delivering events through DIRECTV FOR BUSINESS, cable, and other streaming platforms, giving operators flexibility to choose the solution best suited to their businesses.
“This collaboration ensures optionality for our customers in the hospitality industry,” said Joe Hand Jr., president of Joe Hand Promotions. “We are the only company in the commercial space that can offer venue operators the very best live sports experience in a simple, scalable way. Together with Kiswe, along with our partners at DIRECTV and across cable platforms, we’re raising the bar for communal viewing.”
Kiswe CEO Glenn Booth highlighted the shift toward digital viewing. “This collaboration is a monumental step in our mission to bring every fan closer to the content they love, on every screen, and fundamentally transforms the commercial viewing experience for the digital age,” he said.
The launch underscores how evolving consumer expectations are reshaping the business of live sports distribution. By creating a dedicated app for commercial operators, Joe Hand Promotions and Kiswe are positioning themselves to meet growing demand for flexible, technology-driven solutions that enhance both fan engagement and operator convenience.
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