PHILADELPHIA, PA — Zahav Foods is expanding its retail footprint and product lineup with two new hummus varieties at 185 Whole Foods Market stores across 20 states, extending the Philadelphia restaurant brand’s push into packaged foods less than three years after its launch.
The company, co-founded in 2024 by Zahav restaurateurs Michael Solomonov and Steven Cook, added Hummus Matbucha and Hummus Harissa to its lineup. The 10-ounce products sell for $7.99 at Whole Foods.
The expansion reaches markets including Philadelphia, Boston, Washington, Phoenix, Denver, Los Angeles and San Diego. Zahav Foods ranks sixth among 129 hummus brands in NielsenIQ’s latest 13-week ranking, according to the company.
Zahav Foods is also widening distribution through other grocery chains. Giant will expand the brand from 31 to 51 stores in Pennsylvania, New Jersey and the Washington region while adding Hummus Harissa and Hummus Schug.
Harris Teeter, which has carried Zahav Hummus since November 2025, has added Hummus Schug across 217 stores.
In Southern California, 14 Bristol Farms stores now carry all four Zahav hummus varieties — Classic, Matbucha, Harissa and Schug. Barons Market carries Classic and Schug at 10 stores in San Diego and Riverside counties.
McCaffrey’s Markets in southeastern Pennsylvania and central New Jersey has also added all four varieties.
The retail expansion builds on Zahav Foods’ January 2024 debut, when its original restaurant-recipe hummus launched exclusively at Whole Foods. Distribution expanded to Whole Foods stores nationwide by September of that year.
The three flavored products use the company’s original hummus as a base, topped with condiments drawn from flavors served at Zahav restaurant. Matbucha combines roasted red peppers, tomatoes, onions and spices; Harissa uses a blend of Aleppo, guajillo, chipotle and bell peppers; and Schug combines serrano peppers with parsley, cilantro, garlic and spices.
The base hummus uses tehina, chickpeas, lemon juice, salt, cumin and garlic without added oil or preservatives. Zahav Foods said it uses roughly four times the amount of roasted tehina found in conventional formulations, sourcing it from Philadelphia-based Soom Foods.
The new Matbucha and Harissa varieties are non-GMO, gluten-free, kosher and made without seed oils, according to the company.
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