Thomas’ Breads Unveils Thom: A Campaign to Make Breakfast Mindful Again

Huzzah! Thomas’® Introduces Thom, First Character in Brand’s 144-Year HistoryHuzzah! Thomas’® Introduces Thom, First Character in Brand’s 144-Year History /Submitted Image

HORSHAM, PA — Thomas’® Breads, the leading seller of English muffins and bagels in the U.S., is launching a new campaign titled “Huzzah! A Toast to Breakfast.” The initiative introduces Thom, the brand’s first character in its 144-year history, aiming to restore mindfulness to morning routines.

Thom, a proper young man from 1800s England with a strong British accent, emerges from the pantry to help people slow down and savor breakfast. His antics blend humor with a commitment to making mornings more enjoyable. By celebrating simple pleasures, like butter melting into the Nooks and Crannies® of a Thomas’ English Muffin, Thom encourages us to appreciate life’s delicious moments.

The campaign features multiple advertising spots across digital platforms, social media, and TV. These ads showcase Thom’s quirky interventions in various households, promoting the entire Thomas’ breakfast portfolio, including English muffins, bagels, and swirl breads. Thom’s Regency-era charm and his signature catchphrase “Huzzah!” highlight the importance of savoring breakfast.

“In a world of busy mornings full of school drop-offs, early conference calls, and coffee in to-go cups, we felt that as a leader in the breakfast category, we needed an extension of our brand to fight for the breakfast occasion and communicate our foundational belief that mornings deserve to be savored – not rushed,” said Eduardo Zarate, Senior Director of Marketing for Thomas’. “Thom is the perfect personification of our mission to make mornings more mindful as he stops at nothing to interrupt our autopilot routine and inspire delicious moments of enjoyment around the kitchen table.”

Thomas’ Breads dates back to 1880 when Samuel Bath Thomas created his original English muffin in New York City. Using a secret griddle-baking process, he developed the famous Nooks & Crannies texture that defines the product to this day. Over the years, Thomas’ has expanded its offerings to include bagels and breakfast breads, achieving top sales in both categories in the U.S.

READ:  Rego Payment Architectures and Computer Services, Inc. Partner to Promote Financial Literacy

This campaign signifies more than just a marketing strategy; it addresses a growing societal need for mindfulness. In an era where mornings are often hurried and stressful, Thom serves as a reminder to pause and enjoy the start of the day. This message resonates with consumers seeking balance and well-being in their daily lives.

The implications of this campaign extend beyond breakfast tables. It reflects a broader trend towards conscious consumption, where people are increasingly valuing quality experiences over mere convenience. By promoting a mindful approach to breakfast, Thomas’ Breads aligns itself with this shift, potentially driving consumer loyalty and expanding its market reach.

As Thom’s escapades unfold, families nationwide may find themselves inspired to reclaim a bit of morning tranquility, one delicious bite at a time.

For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and Microsoft Start.