PHILADELPHIA, PA — Event Strategy Group (ESG) announced that Renee Scullin has been named President, effective immediately. Scullin replaces Norm Aamodt, who will continue as Co-Founder until transitioning into an advisory role. Scullin and Aamodt co-founded ESG over 24 years ago, growing the company into a leading event and production agency with global clients.
Aamodt and Scullin first collaborated as event managers at SAP America, where they discovered their shared passion for bringing ideas to life and tackling challenges.
“It has been and continues to be the journey of a lifetime since we started ESG more than 24 years ago,” said Scullin. “We started with a goal of producing one event per month in April 2000, and today we produce more than 800 events annually and employ a team of 40+ employees all over the world.”
Scullin played a pivotal role in keeping the company going through several adversities and growing it during the pandemic, while the rest of the event industry ground to a halt. She led a renewed investment into virtual and hybrid offerings to meet the evolving business climate, significantly increasing ESG’s new customers.
ESG will continue its path of growth from its Philadelphia headquarters and aims to become a Woman-Owned Business pending certification.
“We are committed to growing our employees’ careers – 90% of whom are women – and our presence in the communities they’re located in,” continued Scullin. “We celebrate being a woman-owned business that’s run by women daily, and the pride each of our employees takes in this next chapter of our journey. I cannot wait for what the next 24 years have in store for ESG!”
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