SOUTHAMPTON, PA — MedSurvey has recently appointed Laurie Shapiro as Senior Vice President of Global Partner Strategy. The addition of Shapiro, a seasoned executive with extensive experience in the healthcare market research industry, is part of MedSurvey’s broader strategy to invest in senior-level talent and prioritize growth in 2024.
In her new role, Shapiro will spearhead efforts to expand MedSurvey’s global capabilities and partnerships, crafting a strategy that aligns with client needs. She expressed enthusiasm about joining the MedSurvey team, stating, “I especially look forward to applying my years of industry experience to help grow MedSurvey’s offering to our clients and extend our global reach, using our expert and custom fielding approach.”
Shapiro’s impressive career spans 12 years in the healthcare market research industry, most recently serving as Senior Vice President, Principal Solutions Provider at Survey Healthcare Global (SHG). During her eight-year tenure at SHG, she managed a diverse portfolio of clients, providing them with custom solutions by leveraging internal capabilities and strategic partner relationships. Her expertise extends to both quantitative and qualitative research in the U.S. and global markets.
Brian Livell, Executive Vice President of Client Services at MedSurvey, welcomed Shapiro’s appointment, remarking, “MedSurvey is committed to attracting leading industry talent with deep expertise in global, healthcare data collections services. Laurie’s extensive experience underscores this commitment.”
For industry insiders, Shapiro’s appointment signals MedSurvey’s ambition to carve out a larger share of the global healthcare market research industry. Her track record in developing strategic partnerships and delivering custom solutions positions MedSurvey for strong growth prospects in 2024.
This development also underscores the increasing importance of global capabilities and partnerships in the healthcare market research sector. As healthcare companies continue to operate in an increasingly globalized environment, the need for market research firms with extensive international expertise and connections is expected to rise. This makes Shapiro’s appointment not only a strategic move for MedSurvey but also a sign of the times in the industry as a whole.
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