BRYN MAWR, PA — Market Better has acquired Legacy Media and launched Market Better Studio, a new business unit focused on providing marketing services to small and mid-sized B2B service companies.
The acquisition adds video production capabilities to Market Better’s existing platform, which includes its B2B marketing show and audience of marketing professionals.
Market Better Studio will offer a system designed to link content creation with lead generation and sales outcomes.
The company said the platform integrates content production with audience engagement data to identify potential customers and convert them into sales opportunities.
Mike McGrath, chief executive officer of Market Better, said the new offering is intended to apply insights from the company’s media platform to client marketing efforts.
“This isn’t just about content anymore. It’s about building a real engaged audience, putting intent data to work, and helping B2B service companies grow,” McGrath said.
America Turner, managing director of Market Better Studio, said the approach is designed to connect marketing content with measurable business outcomes.
The new studio unit is positioned to serve companies seeking to scale marketing efforts through integrated content and performance strategies.
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