LITITZ, PA — Listrak has launched a redesigned website and refreshed brand experience to reflect its commitment to innovation, customer engagement, and helping retailers achieve growth through unified marketing strategies. The updated site, listrak.com, emphasizes the company’s advanced platform capabilities and its vision for driving smarter, more personalized interactions across email, SMS, push, and web channels.
“Listrak’s new brand experience and website are focused on what matters most: telling the bigger story of what Listrak enables for our clients today and where we are headed,” said Brent Shroyer, Vice President of Marketing at Listrak. “Our new site experience at listrak.com reflects the innovation and unified capabilities that help retailers accelerate growth, improve efficiency, and drive deeper, person-first customer engagement.”
Key features of the new website include updated platform pages that highlight Listrak’s seamless data unification, identity resolution, and cross-channel marketing capabilities. These elements are designed to showcase how the company empowers retailers to deliver personalized, impactful interactions in real time while achieving measurable results.
The launch follows significant advancements in Listrak’s platform, such as the release of its Experience Builder, enhanced Journey Hub orchestration tools, advanced real-time identity resolution, and new AI-driven segmentation and personalization capabilities. Together, these improvements enable clients to optimize their marketing strategies and create cohesive customer experiences.
“We’re seeing tremendous momentum across our client base as brands partner with Listrak to unify their data and drive smarter, more personalized marketing across the entire customer journey,” said Jamie Elden, Chief Revenue Officer at Listrak. “The new listrak.com captures that momentum and showcases our continued commitment to driving innovation that delivers real-world impact.”
Listrak’s rebranding and platform growth come at a time when the company is strengthening its leadership position in retail-focused marketing automation. With its cutting-edge tools and customer-centered approach, Listrak continues to help leading brands enhance customer engagement and achieve sustained success.
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