LITITZ, PA — Listrak reported that retailers are increasingly focusing on post-purchase marketing strategies, with personalized campaigns driving higher engagement and revenue, according to its 2026 Cross-Channel Benchmark Report.
The report, based on data from 130 billion email and SMS messages sent by more than 1,000 ecommerce clients between January 1, 2025, and December 31, 2025, found that post-purchase campaigns generated a 38% increase in revenue per send.
Retailers expanded beyond traditional transactional messages, incorporating product-based recommendations, cross-category promotions, and targeted follow-up campaigns tied to prior purchases, the company said.
“Gone are the days of a generic one-touch ‘Thank You’ message,” said Ross Kramer, co-founder and CEO of Listrak. “The post-purchase journey is an increasingly meaningful cross-channel touchpoint.”
The report also found improvements in clickthrough rates for transactional messages as email and SMS platforms introduced additional message categorization features.
SMS-triggered campaigns, including browse abandonment and post-purchase messaging, continued to grow in both volume and revenue, reflecting increased use of mobile channels to reach consumers, according to the report.
The findings cover 12 retail sectors, including automotive, beauty, electronics, fashion, food and beverage, and health and wellness.
More information is available at https://www.listrak.com/benchmarks/2026-cross-channel-benchmark-report.
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