NEWARK, DE — Digital Web Solutions has expanded its generative engine optimization services across the United States, United Kingdom, Australia and New Zealand, targeting businesses seeking greater visibility in AI-generated recommendations as consumer search behavior shifts away from traditional search results.
The Newark-based digital marketing company is offering the service, known as GEO, to help businesses appear in responses generated by ChatGPT, Google’s Gemini, Anthropic’s Claude and Microsoft’s Copilot.
The expansion follows 18 months of GEO work with existing clients. Digital Web Solutions reports that its approach has increased average AI citations by 25%, brand mentions by 30% and share of voice by 12% across participating accounts.
Those figures represent company-reported results rather than independently verified performance measures.
The service addresses a growing challenge for businesses that rely on search engines to attract customers: prominent placement in conventional search results does not necessarily translate into inclusion in AI-generated answers.
Digital Web Solutions cited figures indicating that 68% of U.S. Google searches ended without a click in early 2026, compared with approximately 60% in 2024.
The company is positioning GEO as an extension of search engine optimization rather than a replacement for it.
Its approach includes researching conversational questions that prospective customers ask AI systems, restructuring website content to improve its usefulness as a source and implementing structured data that makes business information easier for automated systems to interpret.
The service also includes monitoring tools intended to track when AI platforms cite or mention participating businesses.
“Our clients spent years earning the top spot on Google. Now a customer asks ChatGPT the same question and never sees that page,” said Dawood Bukhari, chief executive officer of Digital Web Solutions.
The company intends to integrate GEO with its existing SEO services, allowing clients to pursue visibility in conventional search rankings and AI-generated responses through coordinated content strategies.
The expansion extends the company’s AI search optimization offering across four national markets as businesses reassess how customers discover products and services through digital platforms.
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