WARMINSTER, PA — CORA Loyalty has unveiled Points-at-Work, a next-generation loyalty platform designed to help companies motivate and reward partners, distributors, and employees. The cloud-based system offers businesses a flexible and data-driven way to manage incentive programs across multiple industries, including manufacturing, retail, beauty, and food.
Developed as the evolution of Vanson Technology Services’ long-standing channel rewards platform, Points-at-Work draws on more than 27 years of expertise in incentive management. The platform enables organizations to tailor rewards programs for specific goals—such as driving sales, boosting employee performance, or encouraging consumer purchasing at the retail level—while providing real-time tracking and adaptive adjustments to improve engagement and results.
“Strengthening connections and building brand loyalty requires more personalization and timeliness than ever before,” said Becky Hill, President of Vanson Technologies. “Points-at-Work has been redesigned from the ground up to help businesses reward the people who drive their growth. In turn, it motivates performance and delivers measurable results, creating a true win-win for companies and their partner and distributor networks.”
The platform supports a wide range of reward structures, from basic gift card programs to sophisticated, multi-currency systems with custom tiers and promotions. Users can redeem rewards in real time for merchandise, digital and physical gift cards, prepaid cards, event tickets, travel experiences, or even company products. Integration with existing corporate portals or digital ecosystems is seamless, offering complete control over data, branding, and campaign management.
Existing Vanson Technology clients will transition to the new Points-at-Work platform in phases.
The launch strengthens CORA Loyalty’s broader portfolio, which includes enterprise solutions from Carlson Marketing Solutions and fulfillment technology from RewardOps. Backed by parent company Constellation Software, CORA operates under a “buy and hold forever” model—positioning it as a stable, long-term player in the global loyalty and incentive technology market.
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