Detroit City FC and Cantaloupe Ink a First-of-its-Kind Deal for Streamlined Stadium Experience

Cantaloupe CHEQ Detroit-FCSubmitted Image

DETROIT, MICantaloupe, Inc. (Nasdaq: CTLP), an industry leader in creating technology solutions for self-service commerce, this week revealed a new partnership with Detroit City FC at Keyworth Stadium. The deal extends to Detroit City FC an exclusive point-of-sale (POS) platform made available by Cantaloupe’s brand, Cheq Lifestyle Technology, Inc. (CHEQ). This partnership marks the first time a professional United States Soccer (USL) team has harnessed the capabilities of the CHEQ POS platform.

CHEQ provides a comprehensive mobile-first payment platform for stadiums, entertainment venues, and festivals. It allows for mobile ordering from seats, mobile pick-up points, and speedy express kiosks designed to augment efficiency and minimize line wait times.

“CHEQ delivers a stadium experience that focuses on fan enjoyment by making the purchase of food, beverages, and merchandise as easy as possible,” said Jake Stone, chief revenue officer of CHEQ by Cantaloupe.

Adding a social edge to its function, the CHEQ solution now provides Detroit City FC fans a unique feature that enables them to send food or beverages to other game attendees in real-time, regardless of their location worldwide.

Launching in June 2024, the CHEQ implementation at Keyworth Stadium in Detroit, Michigan, is part of an exclusive multi-year arrangement. This move signifies a significant step towards enhancing game day experiences for fans and creating a modern, streamlined stadium experience.

Todd Kropp, COO and co-owner of Detroit City FC, said, “Our partnership with Cantaloupe to leverage the CHEQ platform will allow us to provide a new level of innovation and engagement to our fanbase during the upcoming season.”

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CHEQ solutions power numerous professional sports teams, entertainment venues, and festival operators, such as the Washington Commanders (NFL), Florida Panthers (NHL), and Miami Marlins (MLB), among others. The technology boosts food and beverage sales, expedites transaction times, and drives customer traffic and engagement.

Sports Revenue Advisors (SRA), a consultancy engaged by Detroit City FC, helped secure this significant commercial partnership. SRA leads, Clark Beacom and Chris Quinn, alongside DCFC management, negotiated the CHEQ partnership.

The Cantaloupe-CHEQ deal should serve as a harbinger of the future norm in modern stadiums. Embracing cashless, mobile-first payment solutions that focus on customer experience can become a significant game-changer. This move not only creates a seamless customer experience but also offers the potential to drive increased sales and engagement. In the post-COVID world, reducing physical contact points through digital solutions impacts public health positively as well.

For Cantaloupe, this new partnership with Detroit City FC represents just one more stride in its mission of allowing businesses to offer enhanced self-service experiences for consumers. As Cantaloupe continues to bring its innovative POS solutions to more venues, it becomes instrumental in setting a new standard in the stadium experience and self-service commerce.

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