The anime industry boasts of a significant following worldwide. With numerous anime titles spawning multiple seasons, games, and merchandise, it’s no surprise that the anime market is expected to experience significant growth. According to a recent report, the industry is estimated to reach a value of $60.06 billion by 2030, with a Compound Annual Growth Rate (CAGR) of 9.8% from 2023 to 2030. In this article, we’ll dive into the driving factors behind the growth of the anime market, including advancements in technology and online distribution of anime content. Moreover, we’ll highlight key companies and genres responsible for the market surge, giving insights into the future of the anime industry.
Advancements in technology have given anime content creators the ability to elevate their creations. Combining traditional hand-drawn animation with digital tools and techniques, animes now feature improved visuals and storytelling. This has paved the way for anime to engage with a more extensive audience worldwide. The popularity of anime can be credited mainly to the cultural icons famous anime titles have become. Fans worldwide adore titles like Naruto, One Piece, Hunter X Hunter, and Dragon Ball Z hence the ever-growing fan following.
As the anime market grows, we see a significant surge in the merchandising segment that surpassed 31% in 2022. The demand for anime merchandise, including figurines, t-shirts, posters, and keychains, is driving this trend. Merchandising offers manufacturers the opportunity to cash in on demand from global fans, resulting in anime merchandise sales set to grow even more.
The action and adventure genre dominates the anime market with over 34% market share in 2022. This genre’s historical supremacy and the penchant for action-packed TV series like Dragon Ball, One Piece, and Naruto are key contributors to the genre’s success. For anime industries, developing popular titles within this genre could mean consistent returns, thus providing them with a cushion to help as they take risks on newer titles or other genres.
North America is poised to record a CAGR of over 16% during the forecast period, thanks to the region’s burgeoning anime fan base. With the popularity of anime content and merchandise, the region is becoming a hotbed for the anime market. Additionally, it’s observed that some Japanese anime shows such as Demon Slayer: Kimetsu No Yaiba, have surpassed popularity in Japan, rivaling in popularity to that of the US, allowing the audience both in Japan and North America to view them with the same reverence.
Anime companies have become crucial in nurturing cognitive, problem-solving, and social abilities in children. Popular anime networks are now taking part in creating movies and series to captivate but also nurture these skills in children. Key anime companies include Bilibili Inc., Funimation, Netflix Inc., Sony Corp., and The Walt Disney Co., among others, have taken a significant role in creating anime series to this tune.
Key Takeaways
The future of the anime industry looks bright, with significant growth expected over the forecast period. Advancements in technology have allowed more significant fan engagement worldwide, leading to a surge in the merchandising segment. The action and adventure genre’s popularity shows no signs of slowing, top titles like Dragon Ball and Naruto still play a significant role in the anime market’s growth. With North America identified as the current hotbed of anime, it’s safe to say that the industry has potential opportunities to stay atop in the years to come. As anime companies work towards nurturing values in children, collaboration in the industry will lead to the production of titles that go beyond entertainment. The anime market is poised to remain an exciting avenue with numerous opportunities globally.
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