2X Expands B2B Marketing Consulting Practice Amid Surging Demand


MALVERN, PA2X has announced a significant expansion of its B2B Marketing Strategic Consulting Practice. Since its launch in July 2023, the consulting arm has quickly gained traction, offering tailored strategies that enhance efficiency and scalability for businesses. Leveraging deep industry expertise, 2X’s consulting team has helped numerous organizations navigate the complex marketing landscape, driving growth and competitive advantage.

The expansion comes at a time when transforming B2B marketing operating models is a top priority for Chief Marketing Officers (CMOs) seeking sustainable impact and efficiency. The strategic consulting practice areas are meticulously crafted to meet the critical needs of B2B CMOs, ensuring their marketing organizations remain adaptable and resilient amid industry changes.

Jennifer Ross, CMO Fellow and Executive Director of Marketing Strategy at 2X, leads this expansion. A recognized authority in CMO circles, Ross joined 2X earlier this year and has already generated substantial interest from industry leaders. Her expertise and visionary approach have significantly contributed to 2X’s rapid growth, marked by 25 consecutive quarters of quarter-over-quarter growth.

“Under the backdrop of ‘profitable growth,’ CMOs are under increasing pressure to reduce costs, increase flexibility, and make a greater impact on business results,” said Domenic Colasante, CEO of 2X. “Our most strategic investment of the last 12 months has been the incubation of this team, and while we still have more to build, I’m excited about what we have achieved so far and have heard equally strong feedback from our clients.”

2X’s approach goes beyond creating strategies; the team guides clients through the entire transition and change management journey, from strategy through execution. This hands-on approach helps clients achieve significant savings and measurable value realization.

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The consulting services’ success is evident in the company’s remarkable growth metrics:

  • An extraordinary 617% year-over-year growth
  • A 418% increase in revenue over the past three years
  • Nearly 1,000 employees worldwide, indicating a robust global presence

These figures underscore the increasing demand for 2X’s strategic consulting services among B2B CMOs, driven by accelerated revenue marketing efforts.

The expansion of the consulting practice is not just a reflection of market demand but also of 2X’s commitment to delivering exceptional value. By providing bespoke solutions and leading clients through complex transitions, 2X has positioned itself as a crucial partner for businesses aiming to elevate their marketing efforts.

“2X is committed to building on this momentum and continuing to drive success for its clients across various industries,” Colasante added. “With the enhanced leadership and strategic direction provided by Jennifer, the company is well-positioned to solidify its status as the go-to partner for businesses seeking to elevate their marketing efforts and achieve sustainable success.”

2X’s expanded services and strategic direction promise to deliver innovative solutions that address the dynamic needs of today’s B2B marketers. This development marks a significant step forward in helping businesses achieve both immediate gains and long-term growth.

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