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Analytics

Big Data
Consumer Research / Special Feature

Leveraging Big Data for Effective Consumer Research

January 30, 2024January 30, 2024 - by Timothy Alexander

In today’s competitive business landscape, understanding consumer behavior is critical for success. Businesses that can gain deep insights into their target audience’s preferences, desires, and purchasing patterns have a significant …

Leveraging Big Data for Effective Consumer Research Read More

Data Center - Artificial Intelligence
Advertising / Marketing / Special Feature

The Role of AI and Big Data in Modern Marketing

January 29, 2024January 29, 2024 - by Timothy Alexander

In the contemporary marketing landscape, Artificial Intelligence (AI) and Big Data are more than just buzzwords; they are game-changing tools that are revolutionizing marketing strategies.

The Role of AI and Big Data in Modern Marketing Read More
digital marketing
Advertising / Marketing / Special Feature

The Most Important Factor in Creating Effective Digital Marketing Campaigns

July 31, 2023July 31, 2023 - by Timothy Alexander

Digital marketing is an essential part of the overall marketing strategy for any business. In fact, businesses can leverage digital marketing to target customers in various ways, including email marketing, …

The Most Important Factor in Creating Effective Digital Marketing Campaigns Read More

Target Audience
Advertising / Marketing / Special Feature

Simple Ways to Research Your Target Audience

July 19, 2023July 17, 2023 - by Timothy Alexander

Whether you’re marketing a new product, launching an innovative idea, or just starting out in business, data-driven market research is key to understanding your target market. Knowing who they are …

Simple Ways to Research Your Target Audience Read More
Make Money Online
Business / Special Feature

Why Is It So Hard to Make Money Online?

July 18, 2023July 17, 2023 - by Timothy Alexander

For many people, the idea of making money online is incredibly appealing. It promises financial freedom, more time for leisure activities, and a chance to be your own boss – …

Why Is It So Hard to Make Money Online? Read More

Brand Awareness
Advertising / Marketing / Special Feature

The Ultimate Guide to Building Strong Brand Awareness

June 20, 2023June 18, 2023 - by Timothy Alexander

The concept of brand awareness has been around since the dawn of advertising, but in the digital age, it’s become increasingly important for businesses to understand how to effectively create …

The Ultimate Guide to Building Strong Brand Awareness Read More
Instagram
Advertising / Marketing / Special Feature

Should You Use Instagram for Business? What You Need to Know

June 19, 2023June 18, 2023 - by Timothy Alexander

Instagram is one of the most powerful social media platforms for businesses today, offering a unique opportunity to reach potential customers through visual content. With over 1 billion active users, …

Should You Use Instagram for Business? What You Need to Know Read More

Social Media
Special Feature

How to Make the Most of Your Social Media Advertising Budget

June 2, 2023May 30, 2023 - by Timothy Alexander

Social media advertising can be a fantastic way to reach a wider audience and promote your business. But with so many platforms to choose from, it can be difficult to …

How to Make the Most of Your Social Media Advertising Budget Read More
Artificial Intelligence
Technology

1-in-4 Pennsylvanians Fear AI Could Take Their Jobs

February 24, 2023February 23, 2023 - by Cecelia Middleton

A recent survey has revealed that 1-in-4 Pennsylvanians fear Artificial Intelligence (AI) could take their jobs. The survey, conducted by the Pew Research Center, found that 28% of Pennsylvanians are …

1-in-4 Pennsylvanians Fear AI Could Take Their Jobs Read More

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