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TREVOSE, PA — The Advertising Specialty Institute appointed former Zillow executive Matt Gilliland as chief product officer, putting him in charge of product development as the company expands artificial intelligence …
ASI Taps Zillow Veteran to Accelerate AI Product Push Read More TREVOSE, PA — Consumers rate promotional products more favorably than television and digital advertising, while branded merchandise delivers lasting brand exposure at a fraction of the cost of traditional marketing …
Promotional Products Outperform TV, Digital Ads in Recall Study Read More TREVOSE, PA — The Advertising Specialty Institute has appointed Ashish Mittal as chief executive officer, effective April 1, succeeding Timothy M. Andrews, who is retiring after 23 years leading the …
ASI Names Ashish Mittal Chief Executive Officer Read More TREVOSE, PA — Promotional products such as logoed apparel and branded drinkware may pack more marketing punch per carbon unit than digital ads, according to a newly released independent study …
Study Finds Promo Products Outshine Digital in Carbon Efficiency Read More TREVOSE, PA — North American promotional products distributors powered through economic uncertainty in 2025, posting 4.2% sales growth and pushing the industry to a record $27.7 billion, according to a …
Promo Products Industry Defies Headwinds, Hits Record $27.7B in 2025 Read More TREVOSE, PA — The Advertising Specialty Institute® (ASI) has released its 48th annual Counselor State of the Industry report, offering an in-depth look at how promotional products companies are navigating …
ASI’s 2025 State of the Industry Report Highlights Shifting Promo Market Strategies Read More
TREVOSE, PA — The Advertising Specialty Institute® (ASI) capped off a successful run of its ASI Chicago 2025 trade show, drawing nearly 5,000 promotional products professionals to McCormick Place Convention Center …
ASI Chicago 2025 Draws Thousands, Spotlights Innovation and Growth in Promo Industry Read More