The Most Important Website Features for Small Businesses

business website© LiudmylaSupynska from Getty Images / Canva

In the age of digital revolution, it’s more than surprising to know that approximately 30% of small businesses don’t have a website. It’s like operating a retail store without a storefront sign. As we stand on the brink of 2024, having a robust online presence is more critical than ever. But what should your website include?

Why You Need a Website

Before we dive into the details, let’s address the elephant in the room: why do you need a website? This question is akin to asking, “Why do I need oxygen?” In today’s digital age, a website is the lifeblood of your business.

BrightLocal’s recent report revealed that a whopping 98% of consumers use the internet to find information about local businesses. That means if you don’t have a website, you’re invisible to nearly all your potential customers. It’s like hosting a party and forgetting to send out invitations!

Essential Features Your Website Must Have

Now that we’ve established the importance of a website, let’s discuss the key features it should include.

1. Clear Navigation

Imagine walking into a store with no signs, no clear aisles, and no assistance. Frustrating, right? That’s how a visitor feels when they land on a website with poor navigation. A well-structured website with clearly labeled sections and a “sitemap” can significantly improve user experience.

2. Contact Information

Your website isn’t just a digital brochure—it’s a communication tool. Make sure your contact information is easily accessible. If customers need to play detective to find your contact details, you’re doing it wrong.

3. About Us Page

People like to know who they’re doing business with. An ‘About Us’ page allows you to share your story, values, and what sets you apart from competitors. Remember, facts tell, but stories sell.

4. Customer Testimonials

Nothing builds credibility like satisfied customers singing your praises. Including testimonials on your website is like having a 24/7 salesperson convincing potential customers that you’re the best in the business.

5. Mobile Responsiveness

In today’s smartphone-dominated world, not having a mobile-friendly website is like owning a car without wheels. It’s futile. Ensure your website works seamlessly on all devices to provide an optimal user experience.

In Conclusion: Don’t Be a Digital Dinosaur

Websites aren’t just for tech-savvy businesses or multinational corporations. They’re essential tools for all businesses, regardless of size or industry.

So, if you’re part of the 30% of small businesses without a website, it’s time for a change. Don’t be a digital dinosaur, get with the times and invest in a website. After all, you don’t want your business to go the way of the dinosaurs, do you?

Website FAQs for Small Businesses

1. What other features should my small business website include?

Apart from clear navigation, contact information, an ‘About Us’ page, customer testimonials, and mobile responsiveness, your website can include a blog section for sharing industry insights and company news. A FAQ section can also be beneficial for addressing common customer queries. If applicable, an online store or booking system can streamline customer transactions.

2. How often should I update my website?

Regular updates keep your website fresh and relevant. Industry leaders recommend reviewing your website every 6 months. However, blog posts, company news, and special promotions should be updated more frequently.

3. Should I invest in professional web design or use a website builder?

This depends on your budget, technical ability, and specific needs. Professional web design can provide a unique, high-quality website that’s tailored to your business. However, website builders are a cost-effective solution that can still deliver a functional and attractive website.

4. How can I improve my website’s visibility on search engines?

Search Engine Optimization (SEO) is key. Use relevant keywords throughout your website, create quality content, and ensure your site is fast and mobile-friendly. You can also list your business on online directories and encourage customer reviews to boost visibility.

5. Can I measure the success of my website?

Absolutely. Tools like Google Analytics allow you to track website traffic, user behavior, and conversion rates. This data is invaluable for understanding your audience and optimizing your website for better results.

For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and Microsoft Start.

This article is intended for informational, entertainment or educational purposes only and should not be construed as advice, guidance or counsel. It is provided without warranty of any kind.