PENNSBURG, PA — WYNK, a hemp-derived, THC and CBD-infused seltzer, announced its multistate in-store availability. Already available for online purchase in over 30 states, WYNK can now be found in a growing number of traditional adult beverage retailers across Chicagoland, New Jersey, Connecticut, Massachusetts, and beyond.
The expansion aligns with Wherehouse Beverage Co’s (WHBCo), the creators of WYNK, mission to establish a unique category of alcohol-free, flavorful, precision-dosed cannabis beverages for mainstream consumers. The company’s commitment to product quality is evident in its end-to-end production control, which includes in-house and independent potency testing.
“The WYNK team is focused on creating a new, safe and exciting adult-beverage category that aligns with shifting consumer trends,” said Phil McFarland, General Manager, THC Beverages at WHBCo. “By working with age-gated retailers and utilizing precision dosing technology, we are ushering in a cultural turning point where regulations are thoughtfully crafted to provide a sensible framework for this category.”
As the “Cali sober” trend gains momentum, WYNK offers a guilt-free alternative to traditional alcoholic beverages, creating a balanced, light and social buzz. With flavors like Black Cherry Fizz, Lime Twist and Juicy Mango, WYNK Seltzer aims to deliver a refreshing experience for consumers. The seltzer contains zero sugar and is made with a 1:1 ratio of naturally occurring, hemp-derived THC to CBD, offering two dosage options, 2.5mg and 5mg per can.
The move to expand WYNK’s availability in brick-and-mortar stores is indicative of the growing acceptance and demand for low-dose THC products. As more consumers seek alternatives to alcohol, WYNK’s expansion could potentially tap into a lucrative market segment of socially conscious consumers looking for cleaner, hangover-free buzz.
“This launch is personally exciting for me—I’ve seen a trend among consumers who are tired of the way alcohol makes them feel,” said Angus Rittenburg, WHBCo Co-Founder. “WYNK allows for more opportunities to get together socially and enjoy a clean buzz, without the sacrifice of giving up a drink, or experiencing a hangover.”
As the cannabis-infused beverage market continues to evolve, WYNK’s entry into traditional adult beverage retailers could signal a significant shift in the industry. It sets a precedent for other cannabis beverage makers to follow suit, potentially leading to increased competition and innovation in the sector.
Ultimately, this could be an indication of the potential growth and profitability of the cannabis beverage market. As WYNK continues to expand its retail presence, it could translate into increased sales and revenue for the company.
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