Wawa’s Hoagiefest Returns with Special Prices and Kelce Classic Hoagies


WAWA, PA — Summer has officially arrived, and with it comes Wawa‘s beloved Hoagiefest promotion, offering special pricing on its famous hoagies. Through August 11, customers can enjoy Shorti® hoagies for $5 and Classic® hoagies for $6 at all Wawa locations and via the Wawa App. This year’s Hoagiefest introduces a fun twist: the “Kelce Classics,” inspired by former Philadelphia Eagles’ center Jason Kelce and his wife, Kylie Kelce.

During the promotional period, customers can order hoagies the way the Kelces do:

  • The “Jason”: An Italian hoagie with mayo, provolone, tomato, and banana peppers on a white roll.
  • The “Kylie”: A honey turkey hoagie with American cheese, lettuce, tomato, pickles, and banana peppers on a wheat roll.

Wawa’s social media channels will also host giveaways from June 20 to June 23, where fans can win Hoagiefest swag such as towels, bucket hats, koozies, and t-shirts.

The Appeal of Hoagiefest

Hoagiefest has grown into an annual summer tradition for Wawa, celebrating the central role hoagies play in family gatherings, beach outings, and concerts. Jim Morey, Chief Marketing Officer at Wawa, highlights its cultural significance. “Hoagiefest is an annual summer tradition that celebrates the role hoagies have in helping make memories for families,” Morey said.

Jason and Kylie Kelce share this enthusiasm. “It’s frickin’ Hoagiefest and we couldn’t be more excited to partner with Wawa on their beloved summer tradition of spreading happiness in Philly and beyond!” the Kelces stated. “We’re hoping ‘The Jason’ and ‘The Kylie’ Kelce Classics make your summer that much brighter!”

Wawa’s Winning Recipe: Hoagiefest

Wawa’s strategic move to feature local celebrities like the Kelces adds a layer of community engagement to its annual promotion. This partnership enhances the personal connection customers feel with the brand, potentially driving higher sales and customer loyalty. By aligning with well-known local figures, Wawa strengthens its identity as more than just a convenience store chain but a part of the community fabric.

The appeal of limited-time offers is another significant aspect. Special pricing creates a sense of urgency, encouraging customers to visit more frequently during the promotion period. Additionally, the social media component taps into the power of online engagement, broadening the campaign’s reach and fostering a sense of excitement around the brand.

From a broader perspective, promotions like Hoagiefest reflect the importance of experiential marketing in today’s retail landscape. Brands that create memorable experiences tend to build stronger customer relationships. For Wawa, Hoagiefest is not just about selling sandwiches; it’s about creating lasting memories that keep customers coming back year after year.

In conclusion, Wawa’s Hoagiefest exemplifies effective marketing by blending special pricing, celebrity endorsements, and community engagement. As customers flock to grab their favorite hoagies at discounted prices, Wawa reinforces its place in the hearts of its patrons, ensuring another successful summer season.

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