PHILADELPHIA, PA — Mark Lamplugh, a seasoned marketing executive and CEO of South Jersey Treatment Management Company, has launched his latest book, The AI Marketing Playbook. Published by Stylus Publishing, this guide is designed to help businesses and marketers effectively navigate the integration of artificial intelligence (AI) in marketing strategies.
Lamplugh’s book delves into the transformative role of AI in marketing, tracing its evolution from a futuristic concept to a critical business tool. AI now empowers marketers to refine customer segmentation, enhance data analytics, and automate content creation—processes that were once tedious and error-prone. By offering insights into both historical and future trends, Lamplugh’s comprehensive guide serves as a crucial resource for leveraging AI in business growth.
With over 20 years of industry experience, Lamplugh brings a wealth of knowledge to the table. His career has spanned various leadership roles, where he successfully adapted to the digital shift in marketing. His expertise is frequently featured in top publications like Entrepreneur Magazine, providing valuable insights into the burgeoning field of AI-driven marketing. Through The AI Marketing Playbook, Lamplugh shares his vision for how businesses can thrive in an AI-enhanced marketing landscape.
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